You’re pulling through the drive-thru of your favorite coffee shop and the person at the window says your total is $8.57. Do you tell them, eh, I think it’s only worth $4.25 today so that’s all I’m willing to pay.
Of course not! The same applies for your services, your products, and your time.
Sure! Can it get emotionally charged and bring out tough feelings and lead you to start doubting yourself? Definitely. So let’s change that behavior.
YOU are an investment, and it’s not ok to sell yourself short.
Oftentimes, we slide into defense mode when someone questions our pricing. We start to overly justify why it is what it is, or we get stressed and give in to make the client happy. But you know what? When you drop your rate, you don’t actually make a successful sale, you only sell yourself short.
Set the expectation with yourself that when you are being undervalued by a client, that client is simply not the right fit. You’re not saying NO to the client, you’re saying YES to your goals. Working with the right clients leads to a partnership and a commitment from both people, and if you stop short of your goal, the partnership is no longer equal. When you are confident and comfortable charging what you deserve, you are confident and comfortable selling your service.
It’s not easy, for sure, but it’s worth it.
So climb out of defense mode and don’t negotiate your goals. You are the best at what you do, and that’s the reason you deserve to earn your maximum potential.
Listen to more over on my Podcast!